The tobacco industry has side stepped laws banning advertising and promotion by skilfully marketing cigarettes to reel in smokers according to a new Cancer Research UK study* yesterday (Monday).
Between 2003 and 2005 the Tobacco Advertising and Promotions Act (TAPA) outlawed all tobacco advertising. Since then the tobacco industry has invested heavily in their packaging, with cleverly marketed new brand names, colours, sizes, shapes and materials to attract new smokers and help keep existing smokers from switching brands.